Monday, December 12, 2011

Kuang Yuqi: missing is brand in China's animation industry

Beijing green tree animation Technologies Ltd, President and Chief Technology Officer Kuang Yuqi Sina finance news on December 9, 2011-11th, 2011 (the tenth) annual meeting of business leaders in Beijing, China, the theme of the annual meeting is the "2012: institutional evolution and market dignity." figure for Beijing green tree animation Technologies Ltd, President and Chief Technology Officer Kuang Yuqi. Kuang Yuqi: I think deficiency what? I can't said culture industry deficiency what? Anime industry has experience. many people will said deficiency money, deficiency a good of creative, even deficiency technology means, I think are is not. overall view I real think is deficiency brand, deficiency a worldwide of brand, this is China Anime industry missing of things. to said has brand of things, I wanted to original blue cat, has children are know, now of rises, but it's hard to say in international Shang can based, how on in international Shang based? actually in we industry inside view I explained we always use a concept called
Large, what went on, we can engage intellectuals who understand. Actually we in abroad industry in the, we this industry in abroad audience see up, China Anime industry is didn't face, is quite didn't face, why? we out of things on like we of many products, I daughter he in United States to has a years, she see a local of people, a Americans flaunted own of shop is I this shop no in the domestics. members in abroad to time long are know, China products in abroad is cheap, but mainland no brand so a type of things, Buy China is such a feeling. animation products and more so, I think the Chinese animation short, the real animation industry we see Disney, or such products, an amount of industry support behind animation products, a GDP of about 100 to 30 billion dollars. is because they have a brand, a brand is the work contains our industry strength, there is a letter
Income content of. I said a works how received information content? how called large? we when are see had Japan, I is like that. a a such of film members are know is like, such film rarely was to it included to large, why to included large, to included large, this film has information strength,, and many people like, this is lovely, this film is not bad, but it formed a large content, inside of amount from writing to painting,  This series contains information about. If a film is composed of 100 information form a small ball, there are 10,000 information form a small ball, which is different. Our domestic cartoon industry pursuit of this height is not too much, in particular, just talk to the Internet industry, I think Internet on cultural products, and to stimulate new consumption patterns, is the fastest PIN. more and more fast product, say, 20 years ago we made cartoon is a very professional way,
Takes a lot of money, but now Flash is easy. many networks now look very good, this is a type, this type cannot be animated or cartoon only in one direction, towards the pins, I think not. while actually in either direction, pin things faster and faster, more simplified, or inductive is getting more and more information.  But while as operating products of things, because increasingly fine, information content increasingly large, large to like such of film. to these things do went in audience only will think fine, China Anime industry lack this large level of things, such as this year we do of wanted to to this direction to, you old does not to this direction to, we this year issued first years, do was then fine members does not believe, they does not think China can out can see said Shang boutique cartoon, this phenomenon let I think to pursuit brand, or boutique things, should also is has market. Victor Koo: we recently with the United States at DreamWorks cooperation, common sense for you
China may make the Panda is an image of China, China cartoon industry can produce like this brand, how far away? Kuang Yuqi: is seriously answered this problem, into two a part, if in I made zhiqian, I think away from of very far, will do cartoon, and session do reached boutique high level cartoon, I think actually than imagine far was more. such as in 6 years yiqian we company decided to do such high level of things, accumulation has 6 years time, technology Shang how can made high precision things out needs research and development. but now seems, I think, for example we company touch to door, basically know high content things said Shang large things how do .. I'll make just a little 5-10, I think not this deficiency, I now release the greatest feeling is always brand, Disney or the film, why is China so fire? is definitely not the film itself is the brand or brands accounted for 50%
More than the credit. we imagine is not a Disney brand, is not a Disney promotion, how many people to see. China anime this industry deficiency what? is brand, and this brand a maximum feel, is to with at least 3-5 years of accumulation, a film absolute cannot description problem. just said, like this I think many film products, can to it included relative Yu fast pin, actual is a fast pin type. and anime industry does not as, it actual is not fast pin products, Anime industry fast pin products is network type. and I said this boutique brand accumulation sexual of things, is Disney type of things. This is personal views,  Don't know if you agree. statement: people's network, cartoon channel reprint this article for the purpose of passing information, means the website agree with their views or confirm the description. Making sense at last · long painting Assembly, book publishing is about to blow · Shenyang treat cultural precinct · the ninth China International Fair of network culture ·
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